Childhood Obesity and Junk Food Advertising discussed in Westminster Hall debate

The growing problem of junk food advertising and its effect on childhood obesity was one of several issues discussed in a Westminster Hall debate attended by Reading East MP Matt Rodda.

Various health studies have shown the impact of junk food advertising on the rise in childhood obesity. Children are ‘bombarded’ with television advertisements during prime-time television shows and at viewing times where the audience is predominantly child-specific. Studies by Liverpool University have highlighted instances of up to 12 advertisements per hour are being shown during prime-time periods where children are part of that viewing audience.

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